Yard Cards

Branding, print, web design

Branding and website design for a new UK garden decorations business. A new market franchise capitalising on a proven concept.

Yard Cards Website Design
Yard Cards Logo Design

Providing a fun and modern digital-first approach was important for this branding design. For a transaction-based website, the customer experience was to be largely digital. Finding a pink colour that sparked interest, we set out a brand strategy that found the perfect balance between fun / family and leaned towards the predominantly female buyers while still being appealing and viable to everyone seeking fun decor.